TABLE OF CONTENTS


To become the market leader


Objective

Our strategic goal is to transform the business across all aspects including people, product, our ways of working and how we impact the world around us to become the market leader by 20xx and we’re looking for ideas to help achieve this.


Key result

  1. As measured by revenues of $xm compared to the current market leader by 20xx
  2. As measured by customer reputation, scoring an average xx points higher on comparison sites by 20xx
  3. As measured by employee retention, attraction and reputation being xx% over the industry standard
  4. As measured by our innovations with xx% more successful innovation launched over the industry standard by 20xx
  5. As measured by our market leadership and contribution towards making a positive impact environmentally, sustainably and socially in the areas we operated as measured by an independent review by 20xx (guided by the UN sustainability goals).

    

Type: [STRATEGIC] 


Serve new markets


Objective

How might we use our organisational capability and the expertise of our people to create new product and service offerings to serve existing markets or create entirely new markets for us to develop?


Key result

  1. Serve new markets with existing products and services to realise $xm in new revenues
  2. Create new markets opportunities through new product and service offerings to realise $xm by 20xx.


Type: [STRATEGIC]  [INNOVATION CHALLENGE]


Grow revenues


Objective

Increase revenues across all divisions/regions of the organisation.


Key result

  1. Increase revenues of division/region X by xx% by 20xx
  2. Increase revenues of division/region Y by xx% by 20xx
  3. Increase revenues of division/region Z by xx% by 20xx

Type: [OKR]


Optimise revenue generation


Objective

Optimise how we make revenues to increase our overall revenue generation.


Key result

  1. Increase marketing leads to sales conversion by x% 
  2. Increase traffic to marketing site by xx% 
  3. Reduce average bid / no-bid decision to < xx days
  4. Increase sign-up ratio to xx%
  5. Increase conversion of freemium to paid plans to xx%

Type: [OKR]


Increase profitability


Objective

Increase our profitability across the organisation.


Key result

  1. Increase the profitability of product lines A, B and C by xx% by 20xx
  2. Reduce operating costs of xx% by 20xxx
  3. Reduce customer churn by xx% by 20xx

Type: [OKR]




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