TABLE OF CONTENTS
- Product innovation
- Customer problem
- Deliver products faster
- Speed up the platform
- Optimise upgrade
- Enhance product life (keepability)
Product innovation
Objective
We want to be the market leader by 20xx by being a customer-centric organisation with an established reputation of product-led innovation. So, we’re looking for new ideas and solutions to lead our existing markets or create new markets through new products and services that create unparalleled value to the markets we serve.
How might we create new products and services to become the market leader in the sectors we operate?
Key result
- Increase our innovation capability maturity level from x to y
- Engage an average >30% of all employees in idea generation on our innovation programme
- Train x % of employees on innovation methodologies, such as design thinking or lean product design
- All new products and service developments to undergo Solverboard Test by 202x Q4
- X new product(s) launches by 20xx
Type: [STRATEGIC] [INNOVATION CHALLENGE]
Customer problem
Objective
Customer X has identified [insert unmet need/problem/challenge]. How might we solve this?
Key result
- xx ideas raised by the challenge deadline
- xx ideas shortlisted to be Tests
- Tests validate an option to pursue with customer
Type: [INNOVATION CHALLENGE]
Deliver products faster
Objective
Improve our speed to market.
Key result
- Shorten new product development to xx months
- Increase release cycles to xx
- Ship x products by 20xx
Type: [OKR]
Speed up the platform
Objective
Make the platform super fast.
Key result
- Search speed return < xx seconds
- Login loading time reduced to < xx seconds
- Reduced page load time to < xx seconds
- Customer tickets raised due to speed to < xx by 20xx
Type: [OKR]
Optimise upgrade
Objective
How might encourage more customers to upgrade to package B.
Key result
- Achieve 20% of customers upgrading to package by 20xx
Type: [INNOVATION CHALLENGE]
Enhance product life (keepability)
Objective
Customers and our support teams have reported a low lifespan of produce line B, averaging X months. How might we improve the time the product remains usable, improving customer satisfaction and probability of buying again?
Key result
- Increase usable life on product B by xx months
- Customer complaints reduced on product B by xx%
- Social media on Product B increased to > x stars
Type: [INNOVATION CHALLENGE]